How much does it cost to target business owners?

The cost to target business owners varies depending on several factors, such as the platform used, the specific targeting parameters, and the competition for the chosen audience. According to the information provided, the cost per lead (CPL) when targeting business owners on Facebook ads typically ranges from $10 to $20 on average. However, these figures can vary based on the industry, location, audience, and messaging of the advertisements.

For instance, to target business owners on Facebook, you may consider strategies like installing Facebook Pixel, creating custom and lookalike audiences, and utilizing job titles or interests related to business ownership. Professional assistance can sometimes help refine targeting and potentially lower the cost per lead.

Please note that these figures are specific to Facebook ads and may not apply to other platforms or marketing strategies.