Why am I seeing more ads than friends posts on Facebook?

Seeing more ads than friends' posts on Facebook is due to the platform's business model, which heavily relies on advertising revenue. Facebook uses algorithms to personalize your news feed based on factors such as your engagement history, interests, and connections. These algorithms aim to balance showing relevant content from friends alongside sponsored content and recommended posts.

The belief that copying and pasting specific messages into your status can alter your news feed to reduce ads and increase friends' posts is a common misconception; neither Facebook nor Snopes confirms its efficacy. To manage the visibility of ads and friends' posts, consider the following strategies:

  1. Ad Preferences: Access Settings -> Ad Preferences to hide ads from particular advertisers.
  2. Friend Priority: Add close friends to your Favorites list via Menu -> Feeds -> Friends to see their posts higher in your feed.
  3. Recent Posts: Use the "See First," "Close Friend," or "Following" options under individual profiles to control the frequency of their posts in your feed.
  4. Engaging with Content: Interact with friends' posts using various reactions, stickers, or comments to signal interest and potentially boost their future appearances in your feed.

Remember that these methods require consistent effort and may take time to produce visible effects. Additionally, the presence of ads cannot be eliminated entirely unless you choose to stop using the service altogether.